Hi. I’m Willys. I am a writer.a content strategist.a UX writer.a public speaker.an Eagle Scout.a Knicks fan.

I live in San Francisco.

This is my website.

See My Work



I write creative work in a number of genres, from fiction to sports to poetry. My first book, a novel, arrives 2016.

Content Strategy

I specialize in designing, creating, and analyzing intuitive content for the web. I’m currently the content strategist for Google My Business.

UX Writing

I write the words that users interact with in tech products. I’m currently (also) the UX writer for Google My Business.

Communications + Speaking

I help people and organizations tell their stories on the platforms that mean most to them, and periodically speak for Google at industry conferences.


I’ve played saxophone since I was 10.

I’m a dog guy.

From the Blog